All Articles Tagged ‘Rob Lowe’
by Nancy Caravetta | Wednesday, August 4th, 2010

Last week, in my daily troll through the Sports Section (yes!) of HuffPo, my eyes ground to a halt at the headline “Tiger Woods & Kobe Bryant: America’s Favorite Sports Stars.” I have to say, even for my jaded peepers, this news item was somewhat a shocker. Perhaps even more shocking was how > Read More
Tags: Britney Spears, celebrity endorsement deals, Kobe Bryant, Lindsay Lohan, Mel Gibson, Rob Lowe, Robert Downey Jr., Tiger Woods
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by Nancy Caravetta | Tuesday, July 13th, 2010

In the rarefied decision-making precincts of the entertainment world, the idea of an A-List movie star or celebrity endorsing anything other than a blue chip consumer product has long been considered a sure fire way to “cheapen” the celebrity’s “brand.” Although A-listers have frequently appeared in PSAs for serious illnesses such as diabetes > Read More
Tags: A-list celebrities and endorsements, Boniva, Brooke Shields, celebrity campaigns, Claire Danes, disease awareness campaigns, Gwyneth Paltrow, LATISSE, osteoporosis, pharmaceutical celebrity campaigns, product endorsement, Rob Lowe, Sally Field, Sharon Stone
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by Nancy Caravetta | Friday, August 2nd, 2002

NEW YORK, April 22, 2002 – In his work as an advocate for cancer education, actor Rob Lowe has seen the hardship faced by people going through chemotherapy. But these difficulties really hit home when his father, Chuck, developed a serious infection brought on by chemotherapy.
“It was really scary for us,”said Rob. “Although chemotherapy was > Read More
Tags: Amgen, Brothers & Sisters, cancer survivor, Celebrity Spokesperson, disease awareness campaign, Rob Lowe, West Wing
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