Emmy-nominated actress Christina Hendricks, of Mad Men fame, has signed on as the spokesperson for the LATISSE Wishes Challenge, co-launched by Allergan, LATISSE’s manufacturer, and the Make-a-Wish Foundation. For the second year running, the pharma company and the non-profit have teamed up to raise money on behalf of the foundation, with this year’s goal of > Read More
Every now and then a commercial comes along that is so wildly creative, entertaining and successful in terms of branding (or even re-branding) a product that I find myself deep in the throes of ad envy. Few would argue that the commercial for Old Spice body wash is just such an ad. After its debut > Read More
BNET, by Jim Edwards, August 4, 2010, Allergan (AGN) had a great Q2 2010 earnings report: revenues were up 10 percent to $1.2 billion. In terms of Botox, breast implants and tummy tucks the recesssion is well and truly over.
But Allergan did not do this alone. It had help from Hollywood. As CEO David Pyott > Read More
subscribe to our rss feed