All Articles Tagged ‘Johnson & Johnson’
Thursday, September 2nd, 2010
In-house team: Lee Meyers, product director; Joy-Lee Pasqualoni, PR manager, beauty care; Dave Crutchfield, group product director; Rick Ely, product director; William Collins, assistant product director
In July, Johnson & Johnson’s Clean & Clear brand launched its new Morning Burst Surge to encourage sales and boost the brand’s “cool factor” among teens.
The team developed an integrated > Read More
Tags: celebrity and charity, celebrity partnership, Clean & Clear, Demi Lovato, Disney, Johnson & Johnson, Jonas Brothers
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Tuesday, May 11th, 2010
Johnson & Johnson’s McNeil division recruited actor Neil Patrick Harris (of Doogie Howser and Dr. Horrible fame) to narrate a three-minute online documentary on the history and uses of Listerine.
An outshoot of the brand’s “Deepest Clean” TV campaign, it’s a genre-bender — part informational video, part gross-out and part horror movie. In a “Behind > Read More
Tags: celebrity campaign, Celebrity Spokesperson, celebrity web campaign, Children's Oral Health Foundation, Johnson & Johnson, Listerine, McNeil, Neil Patrick Harris, periodontitis, www.thisisyourmouth.com
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