Philadelphia, PA, September 29, 2010 /PRNewswire/ — Soccer superstar, gold medalist and mom of twins, Mia Hamm, is kicking off a national effort with GlaxoSmithKline to remind adults about the importance of vaccinations in a well-rounded plan for healthy living. The public health campaign, “Give Your Health A Shot,” emphasizes the > Read More
Celebrity spokespersons have been pitching pharmaceuticals directly to the consumer for more than a decade. Yet even though a steady stream of movie, television, and sports stars are now a familiar presence on our flat screens, this marketing tactic routinely comes under heavy fire. Articles asserting that celebrities have little to no influence > Read More
GlaxoSmithKline is launching a Nicorette lozenge with a snarky new iteration of the “Quitting Sucks” ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.
The Nicorette Mini Lozenge features a “discreet pocket-size vial,” not dissimilar to the packaging for Mentos. GSK boasts that the lozenge, GSK’s first, “dissolves up to three times faster > Read More
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