Every now and then a commercial comes along that is so wildly creative, entertaining and successful in terms of branding (or even re-branding) a product that I find myself deep in the throes of ad envy. Few would argue that the commercial for Old Spice body wash is just such an ad. After its debut > Read More
BNET, by Jim Edwards, August 4, 2010, Allergan (AGN) had a great Q2 2010 earnings report: revenues were up 10 percent to $1.2 billion. In terms of Botox, breast implants and tummy tucks the recesssion is well and truly over.
But Allergan did not do this alone. It had help from Hollywood. As CEO David Pyott > Read More
In the rarefied decision-making precincts of the entertainment world, the idea of an A-List movie star or celebrity endorsing anything other than a blue chip consumer product has long been considered a sure fire way to “cheapen” the celebrity’s “brand.” Although A-listers have frequently appeared in PSAs for serious illnesses such as diabetes > Read More
Claire Danes wants to give you some serious lash envy.
Today, Latisse revealed — during a breakfast at New York City’s swanky Hudson Hotel — that the actress would follow in Brooke Shields’ footsteps as a new spokesmodel for the FDA-approved lash grower. The announcement comes on the first anniversary of the prescription product, whose active > Read More
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