All Articles Tagged ‘celebrity sponsorship’
by Nancy Caravetta | Friday, June 4th, 2010
Celebrity spokespersons have been pitching pharmaceuticals directly to the consumer for more than a decade. Yet even though a steady stream of movie, television, and sports stars are now a familiar presence on our flat screens, this marketing tactic routinely comes under heavy fire. Articles asserting that celebrities have little to no influence > Read More
Tags: Boniva, celebrity appearance, celebrity campaign, celebrity spokespersons, celebrity sponsorship, dose of reality, generating brand recognition, GSK, Novalis, osteoporosis, Sally Field, SlimFast, spokespersons for pharmaceutical products, TrimSpa
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by Nancy Caravetta | Monday, February 15th, 2010
RALEIGH — You don’t look at Jim Belushi and think healthy pink lungs. He grew up in Chicago, city of smokestacks. He so loved puffing on stogies that he and Chuck Norris started their own cigar company.
But on Sunday, the Emmy-nominee and star of “K-9″ stopped in Raleigh to pitch the importance of pulmonary health > Read More
Tags: Bruce Jenner, celebrities and COPD, celebrities and emphysema, celebrity sponsorship, chronic obstructive pulmonary disease, COPD, Danica Patrick, disease awareness campaign, DRIVE4COPD, emphysema, Jim Belushi, Michael Strahan, Patty Loveless, Roman Polanski
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