BNET, by Jim Edwards, August 4, 2010, Allergan (AGN) had a great Q2 2010 earnings report: revenues were up 10 percent to $1.2 billion. In terms of Botox, breast implants and tummy tucks the recesssion is well and truly over.
But Allergan did not do this alone. It had help from Hollywood. As CEO David Pyott > Read More
Celebrity spokespersons have been pitching pharmaceuticals directly to the consumer for more than a decade. Yet even though a steady stream of movie, television, and sports stars are now a familiar presence on our flat screens, this marketing tactic routinely comes under heavy fire. Articles asserting that celebrities have little to no influence > Read More
It only makes sense that daytime talk-show host Kelly Ripa — a self-proclaimed iPhone addict — is teaming up with the Ovarian Cancer Research Fund to help raise awareness during Ovarian Cancer Month with a text-a-thon!
Throughout the rest of the month, Kelly will be encouraging people to help fund research for a cure by donating > Read More
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