ROCKVILLE, MD: Dr. Mehmet Oz is driving the PR element of a PSA campaign from the Agency for Healthcare Research and Quality (AHRQ), in partnership with the Ad Council, that aims to get more men to take preventative medical tests.
“We used the idea of men not being there for their family—we wanted to tug on > Read More
Washington, D.C. (June 9, 2010) – Legendary pitcher Don Sutton will appear on June’s episode of Sharing Miracles – a 30-minute public affairs television program that tells the compelling and inspirational stories of real patients. Sharing Miracles airs on more than 300 television stations nationwide.
Sutton retired from the majors in 1988 after a remarkable 22-year > Read More
GlaxoSmithKline is launching a Nicorette lozenge with a snarky new iteration of the “Quitting Sucks” ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.
The Nicorette Mini Lozenge features a “discreet pocket-size vial,” not dissimilar to the packaging for Mentos. GSK boasts that the lozenge, GSK’s first, “dissolves up to three times faster > Read More
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