All Articles Tagged ‘celebrity endorsement’
Thursday, November 12th, 2009

The Official Heartburn Remedy Sponsor of the NFL Celebrates League’s Most Valuable Protectors with First Annual Award
CINCINNATI, Nov. 12 PRNewswire-FirstCall/ — The National Football League, Prilosec OTC® and Pro-Football Hall-of-Fame Member John Madden announced today the creation of the first annual Madden Most Valuable Protectors Award presented by Prilosec OTC. The award will celebrate the > Read More
Tags: celebrities and heartburn, celebrity endorsement, celebrity speaker, donor recognition events, heartburn, John Madden, John Madden and spokesperson, NFL, Prilosec, sports endorsements
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Saturday, October 17th, 2009

So what is Drew Carey’s new Twitter account worth? He’s counting on it being valued at $1 per follower, and if one million people follow the comedian/Price Is Right host’s feed on Twitter, Carey will donate $1 million to the LiveStrong Foundation, Lance Armstrong’s nonprofit organization that unites and educates people in the fight against > Read More
Tags: cancer, celebrities and Hodgkins Lymphoma, celebrity endorsement, charity fundraiser, Drew Carey, Hodgkins Lymphoma, LiveStrong Foundation
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Wednesday, September 9th, 2009

PHILADELPHIA: GlaxoSmithKline (GSK) tapped tennis star John McEnroe as an ambassador for a prostate cancer awareness campaign that launched in late August.
The “Get Serious About Prostate Cancer” effort aims to educate men about the new prostate cancer screening guidelines, said Robert Perry, senior manager for US product communications at GSK.
GSK hired McEnroe, whose father was > Read More
Tags: celebrities with prostate cancer, celebrity endorsement, celebrity spokespersons, disease awareness campaign, GSK, John McEnroe, prostate cancer, prostate cancer awareness
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