In the rarefied decision-making precincts of the entertainment world, the idea of an A-List movie star or celebrity endorsing anything other than a blue chip consumer product has long been considered a sure fire way to “cheapen” the celebrity’s “brand.” Although A-listers have frequently appeared in PSAs for serious illnesses such as diabetes > Read More
Celebrity spokespersons have been pitching pharmaceuticals directly to the consumer for more than a decade. Yet even though a steady stream of movie, television, and sports stars are now a familiar presence on our flat screens, this marketing tactic routinely comes under heavy fire. Articles asserting that celebrities have little to no influence > Read More
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