All Articles Tagged ‘awareness campaign’
Thursday, July 1st, 2010

In an effort to throttle up awareness of whooping cough, or pertussis, Sanofi Pasteur and the March of Dimes enlisted NASCAR driver Jeff Gordon to lead their ongoing Sounds of Pertussis campaign. Jennifer Lopez was previously the celebrity face of the campaign.
PSAs starring Gordon will launch on national television and radio outlets in > Read More
Tags: Adacel, awareness campaign, celebrity campaign, Celebrity Spokesperson, childhood vaccine, Jeff Gordon, Jennifer Lopez, March of Dimes, NASCAR, patient education, pertussis, pertussis vaccine, sanofi-aventis, Sounds of Pertussis, whooping cough, www.soundsofpertussis.com
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Thursday, June 3rd, 2010

NEW YORK, June 3 /PRNewswire-USNewswire/ — United Spinal Association has partnered with BOTOX® maker Allergan, Inc., actor Henry Winkler, and four national patient advocacy organizations to educate the public on the low awareness and under-diagnosis of upper limb spasticity.
Spasticity is a debilitating condition impacting approximately 1 million Americans, many of whom suffer from spasticity in > Read More
Tags: Allergan, awareness campaign, BOTOX, Celebrity Spokesperson, Henry Winkler, national public awareness campaign, National Stroke Association, Open Arms Campaign, spasticity, stroke, United Spinal Association
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Friday, May 14th, 2010

GlaxoSmithKline is launching a Nicorette lozenge with a snarky new iteration of the “Quitting Sucks” ad campaign and a Facebook contest starring TV shrink Dr. Drew Pinsky.
The Nicorette Mini Lozenge features a “discreet pocket-size vial,” not dissimilar to the packaging for Mentos. GSK boasts that the lozenge, GSK’s first, “dissolves up to three times faster > Read More
Tags: addiction, awareness campaign, celebrity doctor, Celebrity Rehab, celebrity speaker, Dr. Drew Pinsky, GlaxoSmithKline, GSK, Loveline, Nicorette, Nicorette Mini Lozenge, pharmaceutical ad campaign, smoking cessation, VH1
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