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After Two Decades, Pharma Ads Need a Dose of Creativity

by Nancy Caravetta | Monday, September 27th, 2010

Every now and then a commercial comes along that is so wildly creative, entertaining and successful in terms of branding (or even re-branding) a product that I find myself deep in the throes of ad envy.  Few would argue that the commercial for Old Spice body wash is just such an ad.  After its debut > Read More

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