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All Articles Tagged ‘A-list celebrities and endorsements’

 

Is the Tide Turning for A-List Celebrity Endorsements of Pharma Products?

by Nancy Caravetta | Tuesday, July 13th, 2010
Rx Entertainment: celebrity endorsement

In the rarefied decision-making precincts of the entertainment world, the idea of an A-List movie star or celebrity endorsing anything other than a blue chip consumer product has long been considered a sure fire way to “cheapen” the celebrity’s “brand.” Although A-listers have frequently appeared in PSAs for serious illnesses such as diabetes > Read More

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