New Agency Focused on Healthcare Entertainment Marketing

[Los Angeles, CA, August 12, 2010] – Rx Entertainment, Inc. (http://rxentertainmentinc.com.), a comprehensive entertainment marketing agency that focuses exclusively on pairing celebrities and entertainment properties with leading healthcare brands, launched today. The Rx team of experts has been carefully selected from both the healthcare and entertainment PR sectors bringing more than 50 years of specialized experience in the fields of medical PR, personal management, entertainment publicity, and talent agency representation.

“It is an understatement to say that the pharmaceutical and entertainment industries operate vastly different which can make collaborating on a project quite challenging,” said Nancy Caravetta, Founder and President, Rx Entertainment. “At the core of our agency is the skill to navigate the unique rules and regulations that govern the healthcare industry when it comes to an entertainment driven campaigns. We tell our clients, we know your business because we are in your business. No other entertainment marketing firm out there can make this claim.”

The agency works with a wide range of prescription, over-the-counter, nutritional and personal care brands. Rx clients include pharmaceutical and consumer brand companies, top-tier public relations and advertising agencies, major movie studios and production companies. Rx also works with numerous non-profit organizations to support leading disease awareness initiatives. Rx is a collaborative partner with commercial talent and sports agencies to support discovery and identification of the appropriate spokespeople.

“From beginning to end, working with Rx Entertainment and has been a truly positive experience. Nancy and her team are masters at what they do not only in their knowledge of the industry, but their skills as negotiators and communicators,” said Gretchen Paukert, Executive Producer, PBS Television Series who worked with Rx Entertainment on the Sit and Be Fit program with Mary Ann Wilson. “Best of all, they all really care, which is very rare in the entertainment industry.”

RxSpeakers Bureau
Rx Entertainment has simultaneously launched the RxSpeakers Bureau providing motivational and inspirational speakers for non-profit and corporate events, industry conferences, team building sessions and sales meetings. Rx Entertainment has access to speakers from a cross-section of industries such as entertainers, musicians, media personalities, leading scientists and business experts. Every program is customized to meet a client’s needs regarding audience interaction and delivery of key messages.

“When you partner with Rx Entertainment you get the clout of having industry experts working on your behalf,” said Caravetta. “We’ve been on both the sides of the table negotiating healthcare and entertainment deals. As a result, we are uniquely positioned to anticipate potential issues and manage the process so clients can stay focused on the campaign at hand.”

About Rx Entertainment
Rx Entertainment was founded in 2003 as Celebrity HealthLink, an agency that specialized in helping identify and secure celebrity spokespersons for healthcare clients. As the agency grew, they rebranded to Rx Entertainment, to reflect the execution of more extensive client campaigns.

Rx Entertainment is unique to the healthcare marketing industry with more than 50 years of collective expertise from industry leaders in all facets of healthcare and pharmaceutical and entertainment marketing experience. The company is based in Los Angeles, CA; but works with clients on a national scope. For more information, visit http://rxentertainmentinc.com.

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Media Inquiries:
Carrie Goldstein
Impact Image, Inc.
954-712-2300
carrie@impactimageonline.com
www.impactimageonline.com