Celebrities and Pharmaceuticals 101

August 13, 2010 – MedAdNews Insider interviews Nancy Caravetta, founder and president of Rx Entertainment, Inc., who gives us some insights on healthcare marketing from her 16 years in pharmaceutical public relations.

The Cure for the Common Celebrity Search: Rx Entertainment
­ New Agency Focused on Healthcare Entertainment Marketing

[Los Angeles, CA, August 12, 2010] – Rx Entertainment, Inc. (http://rxentertainmentinc.com.), a comprehensive entertainment marketing agency that focuses exclusively on pairing celebrities and entertainment properties with leading healthcare brands, launched today. The Rx team of experts has been carefully selected from both the healthcare and entertainment PR sectors bringing more than 50 years of specialized experience in the fields of medical PR, personal management, entertainment publicity, and talent agency representation.

PR firms rebranding to focus on ‘entertainment’ healthcare

Nancy Caravetta, Founder and President of Los Angeles-based Rx Entertainment, knows there’s an image to be found in the healthcare industy. In August she rebranded her firm, Celebrity Healthlink, to reflect the extensive work she was doing to match up celebrity spokespersons with healthcare clients. “It is an understatement to say that the pharmaceutical and entertainment industries operate vastly different which can make collaborating on a project quite challenging,” Caravetta said.