PRWeek

Federal Medtronic probe ends

A federal probe into whether Medtronic illegally promoted Infuse, a bone-graft product for unapproved uses, has drawn to a close.

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Porter picked by HHS to conduct $20m campaign

WASHINGTON: The Centers for Medicare and Medicaid Services has selected Porter Novelli to launch a national multimedia education campaign mandated by the Affordable Care Act.

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Canadian Partnership Against Cancer seeks PR AOR

TORONTO: The Canadian Partnership Against Cancer (CPAC) is seeking a media relations agency of record.

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Product Safety commission brings back Widmeyer

WASHINGTON: The US Consumer Product Safety Commission has rehired Widmeyer Communications to run its national "Pool Safely" public education campaign that aims to reduce child drownings.

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Valentine's Day kicks off early cancer detection program

The American Cancer Society executed a Valentine's Day campaign to raise awareness of the importance of mammograms among the Hispanic community in the New York area.

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Lipitor marketing reaches the end of the road

Pfizer is giving up the ghost when it comes to promoting cholesterol drug Lipitor in the US. The patent on the drug expired November 30 of last year.

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VA to work with Ad Council on integrated campaign

WASHINGTON: The Department of Veterans Affairs plans to enter into a sole-source contract with the Advertising Council to help develop a campaign to reach veterans.

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Centers for Disease Control looks for agency partners

ATLANTA: The Centers for Disease Control and Prevention is searching for agency support for three major projects, including its HIV/AIDS-prevention work.

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Mad cow scare fails to shake meat industry

The first US case of mad cow disease since 2006 caused anxiety among consumers this week.

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J&J settlement offer rejected

The US Justice Department has rejected a $1 billion settlement offer by Johnson & Johnson over allegations that it marketed Risperdal for unapproved uses.

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DC Influencer: Shawn Farley, American College of Radiology

Shawn Farley, director of public affairs at the American College of Radiology, talks to Virgil Dickson about beating back budget cuts.

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Ophthalmologists sharpen focus on dangers of decorative lenses

Non-prescription contact lenses are popular, particularly around Halloween, but selling lenses without a prescription is illegal and can damage the wearer's eyes.

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Technology helps consumers better understand their health

As America's health system becomes increasingly digitized and medical professionals and patients adopt mobile and tablet technology, digital health apps are gaining prominence as tools for monitoring health, educating consumers, and raising awareness of a brand, treatment, or disease.

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Tackling the problem of childhood obesity

Controversial ads followed by an ongoing PR campaign helped Children's Healthcare of Atlanta and AOR Jackson Spalding jumpstart conversation about childhood obesity.

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GSK to increase consumer healthcare comms team

GlaxoSmithKline is looking to bolster its consumer healthcare communications staff, following a three-month department review by Leslie McGibbon, VP of global communications and consumer healthcare.

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