Somewhere Anthony Bourdain is smiling, a vindicated man. A recovered junkie and ex-smoker, the No Reservations host would not be a man to gloat about serious health consequences suffered as a result of hazardous self-inflicted behavior, but he must be gratified that the cosmos (and the blogosphere) finally got something right and corrected a misconception.
In > Read More
The social media sites Facebook, Twitter and YouTube have clearly established themselves as game-changing components in the way 21st Century consumers get information. So why does big Pharma continue to drag its feet when it comes to making a full-on commitment to utilize these sites as a global marketing tool?
Clearly, pharmaceutical > Read More
Every now and then a commercial comes along that is so wildly creative, entertaining and successful in terms of branding (or even re-branding) a product that I find myself deep in the throes of ad envy. Few would argue that the commercial for Old Spice body wash is just such an ad. After its debut > Read More
Last week, in my daily troll through the Sports Section (yes!) of HuffPo, my eyes ground to a halt at the headline “Tiger Woods & Kobe Bryant: America’s Favorite Sports Stars.” I have to say, even for my jaded peepers, this news item was somewhat a shocker. Perhaps even more shocking was how > Read More
In the rarefied decision-making precincts of the entertainment world, the idea of an A-List movie star or celebrity endorsing anything other than a blue chip consumer product has long been considered a sure fire way to “cheapen” the celebrity’s “brand.” Although A-listers have frequently appeared in PSAs for serious illnesses such as diabetes > Read More
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