What Makes Us Unique
Medical Marketing Expertise
What differentiates Rx Entertainment from our competitors is our unique understanding of the healthcare industry. Beyond our direct experience of the drug approval process and the many rules and regulations that govern the pharmaceutical industry, we keep your marketing goals top of mind at all times.
There are many companies out there that can book celebrity endorsers and spokespersons, but if they don’t understand the intricacies of your business they can end up costing you a lot more than their booking fees – perhaps even jeopardize your brand. At Rx Entertainment, we pride ourselves on our knowledge within the field of medical marketing and health-related public relations.
Finding the right celebrity speaker or product spokesperson is often the critical element of your marketing strategy, whether it’s to launch a new drug, generate interest around the acquisition of a new medication or simply to breathe new life into a more mature brand. With more than 40 years of working with celebrities, the team at Rx Entertainment knows what makes a great spokesperson and how to leverage that to your advantage.
Relationships That Matter
Rx Entertainment prides itself on relationships with pharmaceutical and biotech companies and their agencies. When Rx team works on a campaign we never forget that the pharmaceutical or healthcare company is our client not the celebrity. Too often we hear stories of how companies work with the entertainment industry but somehow everyone involved lost site of who is paying the bills. At Rx Entertainment our clients and their needs always come first.
Out experience working with the entertainment industry provides us with a unique appreciation of the requirements of various celebrities, whether Olympic icons, movie stars or Pop Stars, allows us to keep the process cost effective and timely.
In addition to accessing vast amounts of data, the team at Rx Entertainment has solid and long-standing relationships with A-level agents, managers and publicists and works daily with the key players at the major studios and film and TV production companies on branded entertainment and promotional opportunities. When the entertainment industry folks look for pharmaceutical marketing campaigns for their clients they come to us because they trust our expertise. As a result, we’re usually contacted first with any confidential information regarding celebrities before the news hits the trades. It’s a critical advantage that helps keep our information accurate and reliable.
With our specialization in the pharma/healthcare industry, we’re tapped into the latest trends, inside information and recent drug approvals which allows us to keep our finger on the pulse of the industry. So, whether we’re working directly with pharma companies or PR agencies that rely on us for our expertise in these areas, we have the resources needed to maximize any messaging.
When you partner with Rx Entertainment you also get the clout of having expert negotiators working on your behalf to make the process go as smoothly as possible. We’ve been on both the sides of the table representing talent, pharmaceutical companies and their agencies. As a result, we are distinctly positioned to anticipate any potential issues and work proactively to manage the process so that our clients can stay focused on the campaign at hand.