Rx Executive Team
Nancy Caravetta, President
Rx Entertainment was founded by Nancy Caravetta, a public relations veteran with more than a decade of healthcare and consumer wellness marketing communications experience. As former president of CPR Worldwide USA, a boutique medical communications agency, she launched Rx and OTC brands for the world’s top pharmaceutical and consumer brand companies and non-profit organizations.
Nancy has worked with on some of the industries most prominent celebrity campaigns and implemented entertainment marketing campaigns for some of the world’s leading brands including Nestle, Botox, Viagra, Lipitor, Godiva, Gerber Baby Food, Latisse, Keri Lotion and Prilosec. Having managed close to 100 million dollars worth of entertainment marketing campaigns over the past decade, Nancy has a proven track record of building strong client relationships, demonstrating strategic leadership and ensuring seamless executions of complex integrated marketing programs.
Suzanne Sheppard, Senior Vice President, Director of Client Services
Suzanne has spent the last 12 years in the entertainment marketing industry. She began her career at Endeavor as an agent working with some of the biggest celebrities in the business. Following her tenure at Endeavor, Suzanne was a director in the product placement division for feature films at Fox Searchlight where she worked with some of the biggest consumer brand companies in the world including Apple, Sony, Pepsi Hewlett Packard, Colgate Palmolive, and Kraft. In this position, Suzanne coordinated branded entertainment deals to support the feature film production group. Suzanne joined the team at Rx Entertainment in January of 2010 as Director of Client Services. Suzanne is intricately involved in the day to day business of every Rx client campaign and is also responsible for driving new business for the firm.
Mimi Grace, Vice President, Manager of Special Events
Mimi joined Rx Entertainment in March 2010. She has spent 15 years in the entertainment event industry. She began her career at Universal pictures where she was responsible for all film premiere event management. Mimi has managed the events for such blockbuster films including Jarhead, The Good Shepard, Charlie Wilson’s War and Mama Mia just to name a few. Mimi is in charge of all of our clients’ branded entertainment special events.
John Sebastian, PhD, Medical Director & Editor
John has worked in the field of medical marketing and communications since 1988. He has worked at several medical education agencies in NYC and Philadelphia since beginning his career. John has a degree in journalism from Cornell University. He is a top notch medical writer and has worked closely with pharmaceutical clients and the FDA to develop promotional materials for some of the leading pharmaceutical and OTC brands. John is extremely well versed in the rules and regulations of the pharmaceutical and biotech industry and provides our the Rx clients with an invaluable asset.
Jane Dougherty, Media Specialist
Jane has worked in medical PR for the past 8 years. Jane’s first job in PR was at CPR Worldwide in NYC working with some of the leading pharmaceutical clients including Eli Lilly, GSK, Novartis and Johnson & Johnson. Jane also spent two years at the well-known publicity firm PMK in New York city working with A+ celebrity clients, large studios and major film and television production companies. Jane has managed the media relations campaigns for everything from consumer product launches, to film premiers to FDA approvals and most recently multi-pronged branded social media initiatives. Jane began her career as an anchor at WFLA in Tampa, Florida. Jane manages the media division Rx Entertainment campaigns with a heavy emphasis on social media programs designed for the healthcare industry.