Who We Are
Rx Entertainment is a unique celebrity search firm in that it works exclusively with pairing pharmaceutical and biotech companies, as well as health-related non-profits with well-known celebrities.
Choosing the right spokerson can maximize visibility of the launch of your drug or product in a crowded marketplace, increase awareness for your product, and most importantly, drive increase sales for your business. Call Rx Entertainment to find the perfect celebrity spokesperson for your project.
In 2003, Nancy Caravetta, the President and one of the original founders of Rx Entertainment launched Celebrity HealthLink, an agency that specialized in helping identify and secure celebrity spokespersons for healthcare clients. As the agency grew, the leadership team decided it was time to re-brand the company Rx Entertainment to reflect the broader scope of work the agency was involved in for its clients. This work includes branded entertainment and product placement initiatives with the film, television and music industries. It also includes the launch of Rx Speakers Bureau, a specialty division focused on securing celebrity speakers for healthcare causes and issues.
The RxEntertainment Process
Our team has been carefully selected from both the healthcare and entertainment PR sectors. Each team member brings many years of specialized experience in the fields of medical PR, personal management, entertainment publicity, and talent agency representation. As a result, we approach our clients’ business from a distinct vantage point that brings to bare a broad range and deep knowledge of the healthcare and entertainment industries. With the unique rules and regulations that govern the healthcare industry, it is essential that our staff be skilled at navigating campaigns through the intricate medical and legal review process. The result — your celebrity spokesperson effectively communicates your brand’s key messages, and does so in compliance with regulatory guidelines.
Rx Entertainment is involved in every step of the process from identifying the right celebrity or medical spokesperson for your campaign to providing counsel and navigating your team through the contract negotiations. Even once the contract is assigned the team at RxEntertainment stays involved to help you manage the campaign through to its successful execution.