The social media sites Facebook, Twitter and YouTube have clearly established themselves as game-changing components in the way 21st Century consumers get information. So why does big Pharma continue to drag its feet when it comes to making a full-on commitment to utilize these sites as a global marketing tool?
Clearly, pharmaceutical > Read More
Emmy-nominated actress Christina Hendricks, of Mad Men fame, has signed on as the spokesperson for the LATISSE Wishes Challenge, co-launched by Allergan, LATISSE’s manufacturer, and the Make-a-Wish Foundation. For the second year running, the pharma company and the non-profit have teamed up to raise money on behalf of the foundation, with this year’s goal of > Read More
subscribe to our rss feed